About Us


The selling and marketing in the home furnishing, gifts and beauty industries has been changing rapidly for more than a decade.

Successful independent retail stores as well as the online stores are in need for new products and lines in order to satisfy consumers that are being more knowledgeable in terms of trends.

Lots of international brands are under-represented in the North American market. This is mostly because they are facing lots of challenges to approach effectively a vast new market.
Siben Designs aims to bring to retailers in North America new and exciting lines. 

And offering the brands the opportunity to thrive in a new market by implementing a comprehensive marketing plan, responsive customer service and a sales strategy.


Sion Benchimol, founder.

The Founder


Sion Benchimol is an experienced business developer with over 20 years in international business community both in North America and Europe.

For the last 17 years, he has been an importer-distributor of European brands for the North American market in the home accessories, furnishing and beauty industries.

He also consults with international brands and helps them to successfully get established in the North American market.



It is composed of professional fluent speaking (English, Spanish and French) customer service representatives, marketing managers and  sales representatives. 

Our Offices


We are located in Los Angeles, California, New York  and Paris, France.